The BMW Young Collectors Co. was conceptualised before the pandemic but its launch during this time is a good coincidence because as you’ve said there has been deep personal isolation from others and distance from the cultural community. Across the spectrum the pandemic has caused significant setbacks in the arts’ landscape. Restrictions on gatherings, changes in collector and audience behaviour as well as severe unemployment have all taken a devastating toll on the sector. But we aim to move forward with initiatives such as the BMW Young Collectors Co. in the faith that we will continue to be able to sustain the arts as well as the artists.
It is our observation, coming from the fair that collectors have historical privilege and are mostly older and of a certain racial group and income bracket. We see education and experience through initiatives such as the BMW Young Collectors Co. inducting a new group of collectors into the market — it may not be immediate but we believe that in the long term, the art community will reap the benefits.
It is a mixture of both as the aim is to introduce the BMW Young Collectors Co. to the entire market. For example, earlier this year we hosted a small group of the BMW Young Collectors Co. at Nicholas Hlobo’s studio in Troyeville, and our launch event was a discussion with collector Hoosein Mahomed, followed by the latest event now at Twee Jonge Gezellen, the home of Krone Cap Classique, for the launch of the 40 under 40 exhibition.
We’re not in the position to say what is ‘good art’ and what is not. We are community builders and as such our advice would be to visit as many galleries, bookshops and artists studios as you can to determine what it is that appeals to you.
Given the on-going global pandemic, FNB Art Joburg has taken the decision to not hold a physical edition in 2021. In place of a physical art fair, FNB Art Joburg is delighted to announce the launch of Open City, a dynamic long weekend of arts + culture gallery programming across Joburg, and run an online fair. Both of these events will take place from 28 to 31 October 2021.
FNB Art Joburg Open City will take place across Joburg’s Rosebank, Parktown North and Parkhurst districts. Open City will be a gallery weekend with a uniquely Joburg flare. The four-day Open City programme will present a line up of gallery activations alongside a robust map of restaurants, bars and cafés to supplement Joburgers’ gallery hopping. In addition, the programme will feature multiple pop-up exhibitions by guest curators — staged especially for Open City. The majority of the weekend’s activities will be free and open to the public — encouraging Joburgers to get out and safely explore and support their city’s arts and culture. The 2021 online edition of FNB Art Joburg will run simultaneously alongside Open City.
Without a doubt we’d like to build the BMW Young Collectors Co. to be pan-African in scope. What that will look like is hard to determine but with the success of our virtual launch it seems that this might be a good direction to take.
There are too many to say! But the arrival of our guests in BMWs from our sponsor BMW Group South Africa was a moment. The tour hosted by WHATIFTHEWORLD affirmed why we do this — to spread education and to give people the space to ask questions about art. The beautiful food by Chef Chris Erasmus was a highlight and the wine and bubbles from Krone, which was plentiful.